Our creative process
We follow a creative process to design every brand that involves a
series of steps aimed at creating a unique and recognizable
identity for a business & products.
In this step, we will send you a detailed questionnaire to fill out. It’s related to your business, including your products, your target market, your competition, your marketing and sales strategies and long-term goals.
The goal of a competitor analysis is to gain insights into your competitors’ branding & strategies. This information can help us to identify opportunities to differentiate your business and gain a competitive advantage in the market.
We take the initial sketch to do the digitalization. Then we will choose the perfect typeface, colors, brand book etc according to your need. We develop a design system for your brand.
We will deliver all the designs so you can use them on the web and print media. Here you also have the facility to ask for revision or file size or file format that you want. We will definitely help you to get the best output.
First of all we would like to talk with you, to know more about your business and goals. It’s important to have a clear understanding of your objectives, your industry, your target market and your unique value proposition.
As part of our process to understand your business and goals, we will conduct extensive research to gain insights into your industry, your target audience, your competition and your products.
It will start from scratch, from mind mapping. Mind mapping is the proven process to get the best initial brainstorming. Then we will go sketching the initial concepts. So we can get the best possible result.
We have the creative eye, but for you we want to ensure you see the final design before it’s live. That’s why we would like to present all of our work in a very realistic way.
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What are the benefits of working with a brand design & strategy agency?
Access to our professional designers and strategists who have the experience and expertise to create a successful brand identity.
A fresh perspective on your brand and your market that can help you identify new opportunities for growth and differentiation and the ability to create a cohesive and consistent brand identity across all channels and platforms which can help you build brand awareness and recognition. Improved messaging and communication strategies that can help you connect with your target audience on a deeper level and build long-term relationships.
What should I look for in a brand design and strategy agency?
When looking for a brand design and strategy agency, it's important to consider factors such as their experience, expertise, and portfolio of work. Look for agencies that have experience working with businesses in your industry, and that have a track record of creating successful and innovative brand identities. Additionally, consider the agency's communication style and whether they are a good fit for your business culture and goals.
How much should I expect to pay for branding services?
The cost of branding services can vary widely depending on the scope and complexity of the project, as well as the experience and reputation of the agency. Generally, branding services can range from a few thousand dollars to tens of thousands of dollars or more, depending on the specific needs of the project. It's important to work with an agency that can provide a clear and transparent pricing structure, and that is able to work within your budget while still delivering high-quality results.
How long does the branding process take?
The branding process can vary in length depending on the complexity of the project, the number of stakeholders involved, and the scope of work required. Generally, the branding process can take anywhere from a few weeks to several months, with most projects falling somewhere in between. It's important to work with an agency that can provide a clear timeline for the project, and that is able to deliver work on time and within budget.
What is the difference between brand design and brand strategy?
Brand design focuses on the visual identity of a brand, including the creation of logos, color palettes, and other visual elements that represent the brand. Brand strategy, on the other hand, focuses on the development of a comprehensive plan for building and communicating the brand to the target audience. This includes conducting market research, identifying the brand's target audience, developing messaging strategies, and creating a roadmap for brand growth and development.
How do I measure the success of my branding efforts?
Measuring the success of your branding efforts can be challenging, as it often involves tracking intangible factors such as brand awareness and customer sentiment. Some metrics that you may consider tracking include website traffic, social media engagement, customer reviews, and sales figures. It's important to work with an agency that can help you set clear goals for your branding efforts, and that can help you track and measure your progress over time.
Why is branding important for your business growth?
Branding is an essential component of business growth and success, as it helps create a strong and differentiated identity that resonates with customers and builds long-term relationships with them.
In a competitive marketplace, branding can help your business stand out from the competition by creating a unique and memorable identity that sets you apart from others. A strong brand identity can help customers recognize and remember your business, making it easier for them to find and choose your products or services over others.
A well-established brand can help build trust and credibility with customers, making them more likely to choose your business over others and to recommend your products or services to others.
Strong branding can also help create customer loyalty by building an emotional connection with customers and creating a sense of community around your brand. Effective branding ensures that all aspects of your business, from your logo and messaging to your customer service and products, are consistent and aligned with your brand values and identity.