Content marketing is one of the most valuable strategies for increasing traffic to your site, earning more qualified leads, and boosting conversions. But if you want to have an effective content marketing strategy, you need to keep it up to date with with the latest trends. When you think of creating content, most people’s minds go straight to blogging. While blogging is one of the most effective content marketing strategies, it’s not the only player on the field. One of the biggest content marketing trends for 2021 is utilizing video. As you can see, video marketing has a noticeable impact on your audience and can influence their decision to buy. So, if you’re not incorporating videos as part of your content marketing strategy.
Next on our list of 2021 content marketing trends is focusing on the user experience. The user experience is fundamental to ensuring prospects stay engaged when visiting your content pages. To make the most of this 2021 content marketing trend, you must optimize your website’s user experience. In addition to web-specific optimizations, there are also ways to improve the user experience on each page of content you publish. Users don’t want to wait for your content pages to load, so you need to your site loads quickly.
Content Marketing Trend: Utilize video
Your industry continually shifts and changes as processes evolve and new trends emerge — your content should reflect those changes. Take the time to look at old content you’ve published on your site and update it with accurate information. This step is especially crucial for your pages that rank highly in search results. If your site ranks higher in search results, people are more likely to click it, but they won’t stay if your information isn’t current. This high bounce rate can hurt the rankings you’ve worked so hard to attain.
And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.Tomm Harisson
The level of updates your content needs can vary depending on the subject and how it’s changed in your industry. Sometimes it may be as simple as updating numbers, while other times it means adding an entire section of information that was newly included in a process. By updating content, you’ll breathe new life into valuable pieces on your site that can help you drive more qualified traffic and earn increased rankings. The last of the 2021 content trends we’ll look at is optimizing for voice search. With over one billion voice searches happening each month, you can’t neglect voice search optimization.