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Thomas is a business coach who wants to grow his linkedin presence to attract high-value clients. Despite having expertise in his field, he struggled to get inbound leads and relied on cold outreach.
No clear positioning in his niche,
Lack of credibility and authority online,
Low engagement on social media,
No system for attracting inbound clients
We worked with Thomas to build a strong personal brand that positioned him as an expert in his industry.
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- Defined his unique value proposition (UVP) to differentiate him from competitors.
- Crafted a compelling LinkedIn headline & bio that clearly communicated his expertise.
- Created a content strategy focused on showcasing his expertise and providing value.
- Designed a content plan that mixed authority, knowledge, and growth content.
- Created engaging carousels, infographics and posts to boost his credibility.
- Implemented a content system that positioned him as a thought leader.
- Optimized his LinkedIn profile to make it clear, professional, and conversion-focused.
- Designed a high-converting banner and featured section showcasing his services.
- Branded his posts with a unique design style to increase recognition.
- Guided him on how to engage with high-value prospects daily.
- Provided a system for strategic commenting and outreach to attract inbound leads.
- Helped him build relationships with key industry players.
